- About us and this policy
This policy applies to our entire app used on your mobile device. It also applies to our advertising activities on all platforms as described below and other services that we may provide to you from time to time. In this policy, we refer to our app, websites, advertising activities, and other services collectively as our “Services”.
As set out in the terms and conditions relating to our Services, you must be at least 13 years old to access and/or use our Services. We do not knowingly collect personal data about children under the age of 13.
- What types of information do we collect?
We collect information from a number of different sources, but most of it comes directly from you when you use our app or interact with our websites, advertising, or other Services. Broadly the information we collect about you relates to the type of device you are using, how you use our app (such as levels attempted and purchases made), other apps you use on your device, and may include information that you submit when creating an account with us or which you allow us to access when you connect to your social network accounts through our app or Services. We may also collect information from advertising platforms and partners and other third parties such as information about purchases and interests.
In more detail, depending on which of our Services you interact with we may collect and process the following types of information:
details about how you use and interact with our app advertising and other Services (for example, information about how and when you use our app or visit our website(s), what device you use to access our app and services or details regarding profile visits.
information that you provide us with when you fill in forms, answer questions, or complete surveys when using any of our Services when you create an account with us or if you invite your friends to use our app and Services;
- if you contact us, for instance through our website’s customer service channels, or respond to messages and communications that we send to you, we may keep a record of that correspondence;
- Your interactions with us on our social media channels;
- information we collect via cookies and other similar technologies, as explained further below;
- information we collect from you when you connect our app or Services to third party platforms or social network services and
- When you purchase items via our mobile apps (such as those you can purchase in the App Store, on or on Google Play) we do not collect or store any payment information from you.
- How do we use the information that we have about you?
The information we collect about you for a number of purposes. These include providing our app and other services to you, optimizing the app and services we provide, enabling in-app purchases, storing your progress through our app, enabling social network integration, providing customer service support when you need it. We also use your information in connection with our advertising purposes. For more information, see below. We may also use your information for research or analysis.
Providing and optimizing our Services
We use your information to enable us to provide our app, websites, advertising, and other services to you and to optimize all of them so that we can make them the best they can be for you and all our players. This will include the use and analysis of aggregated data to make sure that our app works properly on all devices and are as enjoyable as it can be for all our players.
Marketing and promotion
We may use your information to send you direct marketing and promotional materials relating to our Services or related products, for example sending you communications (including by email) for these purposes on our app. For example, we might send you information about merchandise relating to our Services. If you do not want us to use your information in this way please let us know by contacting us at
We use your information, including data that you provide directly to us in communications, to provide you with support through our customer service channels when you need it. We may also use it to contact you, for example as part of customer service or to send you updates about our apps and services.
Analytics and Research
Social and Community
We have a number of social and community channels which we use to communicate with our players. If you choose to interact with those channels, we will receive your information and use it in connection with those channels, including to engage with you, and we may also republish your posts to those channels.
From time to time we may run competitions, including in our app and via our community channels. Those competitions will have their own specific terms and conditions, but we will use the personal information that you provide in relation to that competition for the purposes of running the competition. We may also publish the names and entries of competition entrants.
- Advertising and promotion
What adverts you may see as a result of using our app or using our Services
We promote our own app and services in a number of ways. That might include cross-promoting one of our apps while you are using a different app of ours. It might also include advertising our app within websites and other media published by others or sending you marketing materials by email.
As well as advertisements for our own goods and services, we may also facilitate third parties to optimize the advertising of their own goods and services by helping them to target those ads to those that might be most interested in them. These advertisements may be shown within our app or within websites and other media that are published by others and optimized by us or using our information. This is done using anonymized information and we won’t hand over or sell any of your personal information to third-party advertisers.
We will also use information about your particular device in order to show you adverts which work properly on that device or to measure the effectiveness of our ad campaigns and we may also retain information about how many times you have seen a particular advertisement so we can stop you from seeing it too many times.
When we advertise our app on other apps or media published by other companies, we may use various third-party advertising partners, including ad exchanges, ad networks, and ad servers.
Our advertising partners help us to serve advertisements to you. Some of this technology also helps us to make decisions as to whether or not to show a particular advert to you – for example, by informing us that you have shown an interest in similar goods or services previously.
- How do ad identifiers, cookies, and similar technologies work?
Advertisers on mobile devices sometimes use advertising (or ad) identifiers to enable and optimize their advertising. Ad identifiers are non-permanent, non-personal device identifiers such as the Android advertising ID and/or Apple’s ID for advertising, or IDFA. See below for you can reset these identifiers or indicate your preference that they should not be used for advertising purposes.
Although we and our advertising partners use ad identifiers, cookies, and similar technologies to enable us and third parties to provide more relevant advertising to you, these technologies also:
- Allow us to recognize you and your device;
- Allow our Services to interact with a third party social network or platform (where you have chosen to allow such interaction);
- Allow our payment processors to process your payment instructions; and
- Enable us and third parties to provide you with more customized services, for example, to provide our services in the correct language.
As a result, if you choose to adjust your preferences in order to prevent these technologies, you may find that you cannot enjoy the full use of our services.
Please note that adjusting your preferences as described in this section does not mean you will no longer receive adverts, it only means the adverts you do see will be less relevant to your interests.
Alternatively, if you do not wish us to collect data as described in this section, you should stop using our services.
- Who else can see your information?
We will share your information:
- as reasonably necessary in order to provide the Services to you (for example, by providing your personal information to suppliers we may use to fulfill the Services or to communicate with you);
- where it is necessary to carry out your instructions (for example, to process a payment instruction we must provide your personal information to our payment processors);
- where your data is on an anonymous and aggregated basis, meaning you could not be personally identified from it;
- when you submit information as part of a competition or otherwise interact with our social media channels (for example, by providing a testimonial about one of our Services) we may publish the information you submitted, alongside your name and home country on our website(s) and social media channels;
as we reasonably believe is permitted by law or regulation or as is necessary to comply with any legal obligation, or in order to enforce or apply our terms and conditions and/or any other agreement with you; or to protect the rights, property, or safety of 501Tracking users, or others;
- Your rights in relation to your information
You have certain rights in connection with your personal information and how we handle it. Details of those rights and how to exercise them are contained in this section.
You have certain rights in relation to the personal information that we hold about you. Those rights include:
Right of access. You have a right to know what information we hold about you and in some cases to have the information communicated to you. If you wish to exercise this right please contact us letting us know that you wish to exercise your right of access and what information, in particular, you would like to receive. We reserve the right to ask for reasonable evidence to verify your identity before we provide you with any information.
Right to correct personal information. We try to keep the information that we hold about you accurate and up to date. Should you realize that any of the information that we hold about you is incorrect, please let us know at support@501Tracking.com and we will correct it as soon as we can.
Data deletion. In some circumstances, you have a right to have some of the personal information that we hold about you deleted. Should you wish to have any information about you deleted, please contact us using the information below. Please note that to ensure that we do not collect any further information you should also delete our app from your mobile devices and clear our cookies from any device where you have used our app in a web browser.
Direct marketing opt-out. If you have elected to receive direct marketing communications from us, you can change your mind at any time by following the opt-out link in any marketing communication that is sent to you. If you have elected to receive more than one type of marketing communications from us, you may need to opt-out of all of them individually. It may take a few days for us to update our records before any opt-out is effective.
- How long do we keep your information and where do we store it?
We will keep your information for as long as we consider it necessary for the purposes described above, or as long as the law allows. We store your information on servers that we control which are primarily based in the Belize. We may also use servers that are located outside Belize and we may engage partners outside Belize who will also process and store your information to provide services to us.
- Links to third-party websites and services
- Changes to the policy
- Contact us